MEET THE FOUNDER & CEO

Hey, I'm Kurt Baker!

Kurtis "Kurt" Baker is a CERTIFIED FINANCIAL PLANNER™ and a private wealth manager at Certified Wealth Management & Investment LLC, where he specializes in serving successful small and middle-market business owners. With a focus on helping owners build an Exit Ready Business, Kurt provides strategic financial guidance aimed at creating significant value and maximizing impact.

Beyond his work in financial planning, Kurt is also the host of the weekly radio show Master Your Finances. Through this platform, he shares inspiring stories of entrepreneurs, ranging from start-ups to billionaires, along with the providers who help them succeed. His insights empower business owners with knowledge and strategies to master their financial journey.

Kurt is deeply committed to youth mental health and suicide prevention. In 2010, following the tragic loss of his son Kenny to anxiety and depression, he co-founded Everybody Loves Kenny Project, Inc., doing business as Attitudes In Reverse® (AIR), alongside his wife Tricia, daughter Katelyn, and father Silas. AIR's mission is to eliminate the stigma surrounding mental health disorders by educating students, teachers, and school faculty about mental health conditions and the effectiveness of seeking support.

As a certified Youth Mental Health First Aider and instructor, Kurt helps equip individuals with the skills to assist youth experiencing mental health challenges. Through AIR, he and his family have developed impactful programs such as Coming Up for AIR™, which educates middle and high school students about mental health through factual information and personal storytelling.

Kurt's unwavering dedication to both financial excellence and social impact has earned him numerous awards, including the Champion for Business Award, the Platinum Dad Award, and the People's Choice Award.

His dual passion for financial empowerment and mental health advocacy drives his commitment to making a lasting difference in the lives of business owners and communities alike.

Entrepreneur

Mental Health Advocate

Speaker

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